I think it is hard to find anyone who has never heard the name of biggest software company Microsoft. They are one of the oldest software companies. But they are new in hardware sector. This company has revealed only three hardware products. Their latest hardware product is windows 7.0 mobile phone. However, they will face a big challenge against Google, Apple etc. If Microsoft wants to get success and secure their place in the competitive smartphone market then they will have to take a successful marketing strategy. They need a big leap to catch up on smartphone technology. May be they will plan to buy a mobile manufacturing company. The big advantage is that they Microsoft has its own software which can help them to reduce the price and reach to the customer easily. The question is that how Microsoft will overtake Google Android operating system. Who will win in this competition?

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The Seattle Times