Dell is now looking to increase its retail chains across the world. Earlier, Dell increased the number of retain stores across India. Now, Dell is going to make it products available through retail stores in Australia. The laptop maker has come under a deal with Officeworks. By this deal, Dell’s laptops will be available for sale in 104 retain stores of Officeworks in Australia.

Pcretailmag reported:

“Today’s announcement gives customers the option to call, click or visit and have access to Dell’s award-winning products in Australia,” said Evan Williams, general manager of consumer sales and marketing South Asia Dell. “While we continue to see growth in our online business in Australia, we recognize some people want to touch and feel our products first.

Our partnership with Officeworks will enable them to do this before buying a computer that meets their specifications.”

Consumers can still give their orders through telephone call or online. However, if you are interested to feel the Dell computers even before you buy one you can visit the retail stores across the country. So, Dell computers are now available in every selling medium. However, Dell was earlier used to selling its laptops on online and telephone call, in which Dell can operate direct marketing and interact with the customers. Still, the users can choose a customized laptop or a standardized laptop which is stored in the retail shops. So, consumer liberty for Dell computers is still intact. Now, it is expected that the retail chain shops will help Dell increase its selling.